India-born captures Sachin Tendulkar - the masterful

Bangalore: The World Cup fever is truly on and the any number of books that have hit the stands are testimony to the craze for the game in India.

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Yeh dil mange more: Cola firm launches 'Pepsi Blue'

Chennai: Cola major PepsiCo has cashed in on the World Cup cricket fever by launching 'Pepsi Blue', taking the cue from the colour of the overalls worn by Indian cricketers.

Find More Articles On: chennai | team | indian cricketers | colombo | icc mini world cup | game | sponsors | authorities | ground | colour | buyers | cola major pepsico | world cup fever | launching pepsi blue | overalls | legal battles | dialogue | series of prizes | top six winners | different venues

Yeh dil mange more: Cola firm launches 'Pepsi Blue'

Chennai: Cola major PepsiCo has cashed in on the World Cup cricket fever by launching 'Pepsi Blue', taking the cue from the colour of the overalls worn by Indian cricketers.

Find More Articles On: chennai | team | indian cricketers | colombo | icc mini world cup | game | sponsors | authorities | ground | colour | buyers | cola major pepsico | world cup fever | launching pepsi blue | overalls | legal battles | dialogue | series of prizes | top six winners | different venues