Archives     |     Columns     |     News     |     Photo Gallery     |      Schedules     |     Statistics     |       ICC World Cup 1975-2007       |     Guess Who     |     Wallpapers     |        Videos   
Cricket »  September 12, 2002  » News » Full story
Sachin's sponsors not to air ads during tournament

[an error occurred while processing this directive]Mumbai: Auto majors Fiat India Ltd and TVS Motor Company Ltd, main sponsors of Sachin Tendulkar, have decided not to air their television and print commercials featuring the batting maestro, during the ICC Champions Trophy, beginning in Sri Lanka on Thursday. "Our association with Sachin is very long. He is our brand ambassador and we don't want to embarrass him by airing commercials that could put him in trouble. We also have decided to re-strategise our ads for coming World Cup," Fiat India director (commercial) Vijay Chandorikar said on Wednesday.He said the company was not very clear about the contract that Sachin had signed with the ICC over sponsorship, but in order to support the master blaster, Fiat will not air any of 'Palio' advertisements featuring Sachin.

Similarly, TVS Group's TVS Motor Company made an official announcement on Wednesday afternoon stating it had waived off the contractual agreement clause for Sachin, whom they had signed up as a brand ambassador last February, for duration of the 'Mini World Cup'. "In our opinion ICC's demand is legally untenable and it cannot be enforced, but in order to support Sachin we will be off air, both TV and print from September 12 till October 14," general manager Harish Krishnamachar told reporters. Tendulkar, in a video message, said, "In this tough period, TVS has helped me play cricket without any pressure. I am happy that my sponsors are backing me." Krishnamachar said Sony Entertainment Ltd, which has exclusive rights to telecast the championship, had also agreed to 'cooperate' with TVS Motor during the period.

Extras:
ICC raises fresh controversy, bans Sahara logo

Tags: icc 2002, icc champions trophy, india, new zealand, premadasa, sri lanka, pakistan, australia, england, bangladesh, , zimbabwe, kenya, netherlands, west indies, south africa, semi final, finals, scorecards, statistics, ground.


  E-mail         To the Editor         Print             Post, View comments
Other sections
User Comments
[ Post Comments ]


Be the first to comment this article.

Ongoing & Upcoming Series
Lanka in India:  Fix's -  Top10(R/W) -  1st test
Eng in SA:  Fix's -  2nd T20
Pak in NZ:  Fixture

Recent Series
Oz in India:  Fix's -  Results -  Top10(R/W) -  ODI-6
Zim in SA:  Fix's -  Results
NZ in UAE:  Fix's -  Results
More Headlines
Other sections
Latest Comments
Samraj On Sri Lanka 375/5 against India at lunch
Arun Roy On Sachin completes 20 years of world cricket
saga On Sachin completes 20 years of world cricket
Sunil Vasudeva On Sri Lanka 375/5 against India at lunch
NARESH On One step away to clinch No: 1 Test spot
thatsCricket Newsletter:
Deals For You
  
  
  
Recommended Links
     Become fans of Namitha, Trisha, Katrina, Deepika, Hrithik Roshan      Make Like Minded Friends      SMS Updates      Astrology      Chat      RSS      Jobs      Book your Domains      Explore India